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1. Who and What Is Addressed in This Privacy Policy
 

“AppraisalFlo,” “we,” “us,” or “our” refers to AppraisalFlo, LLC. The “AppraisalFlo Platform” includes the website located at www.appraisalflo.com, related services, software, applications, and all associated content. The AppraisalFlo Platform is operated in accordance with applicable U.S. privacy laws and regulations.
 

“You” or “your” refers to individuals and organizations interacting with or using the AppraisalFlo Platform, including those requesting information, registering for services, or otherwise engaging with AppraisalFlo’s products and content0
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This Privacy Policy (the “Policy”) governs the manner in which AppraisalFlo collects, uses, maintains, and discloses information obtained from users. It is part of, and subject to, our End User License Agreement or Terms of Use, and by accessing the AppraisalFlo Platform, you agree to the terms of this Policy on behalf of yourself and your organization, if applicable.
 

AppraisalFlo may, from time to time, issue supplemental “Privacy Notices” to provide additional clarity around specific data practices or to inform you of temporary or situational privacy-related updates. These Privacy Notices are intended to complement and not replace this Policy, and where discrepancies arise, the notice will apply only to the specific information referenced therein.

2. Information We Collect
 

2.1 Personal Information
 

“Personal Information” includes any data that identifies or relates to a specific individual and is collected via the AppraisalFlo Platform or through direct engagement with AppraisalFlo personnel. This may include, but is not limited to, your name, job title, email address, mailing address, phone number, company information, and account registration credentials.

When you register with the AppraisalFlo Platform or submit information through forms or support channels, we may also request business details such as your company's annual revenue, number of employees, sector, or licenses, as applicable to your engagement with our services.

Additional Personal Information may be collected in the form of billing details, including credit card numbers or bank information, when transactions occur on the platform.

We may also collect information related to your preferences, use history, and communication with our support teams. All such information is retained in accordance with applicable data handling standards.

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2.2 Technical and System Data
 

The AppraisalFlo Platform automatically collects technical data, including but not limited to browser type, operating system, IP address, referral URLs, device identifiers, access times, and interaction history. We use this data for the purpose of monitoring platform performance, identifying and fixing issues, and ensuring system security.

This system data may also include log files, crash reports, diagnostic data, usage analytics, and content viewed. This data does not typically identify you individually but may be linked to your account if necessary for security or support purposes.

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2.3 Cookies and Tracking Technologies
 

AppraisalFlo uses cookies and similar technologies to track usage, manage sessions, and personalize your experience. These technologies may store session identifiers, preferences, or historical information. While cookies do not typically contain personal information themselves, they may be associated with other data we store about you.

You may disable cookies in your browser settings, although doing so may limit functionality on the AppraisalFlo Platform.
 

3. How We Use the Information We Collect
 

AppraisalFlo collects and uses Personal Information for a range of operational, transactional, and administrative purposes. These purposes include verifying identity, processing payments, providing requested services, facilitating customer support, sending important notices, and enabling access to the AppraisalFlo Platform and its features.
 

We also use your information to maintain system integrity, enhance platform usability, perform internal analytics, manage risk and compliance obligations, and conduct audits.
 

AppraisalFlo may use your email or other contact information to provide transactional messages, account updates, service announcements, or promotional communications. You may opt out of promotional messages at any time by following the instructions provided in the communication or contacting us at support@appraisalflo.com.
 

We may use anonymized or aggregated data, derived from your Personal Information and system use, for internal reporting, marketing insights, and service optimization. This data cannot reasonably be used to identify you.
 

4. Sharing and Disclosure of Information
 

AppraisalFlo does not sell, rent, or lease Personal Information to third parties. We may disclose your information in limited circumstances, as follows:

• To service providers and vendors under strict confidentiality obligations, for the purposes of supporting platform functionality, payment processing, mailing services, data hosting, security management, or technical support.

• To our business partners, solely in cases where joint functionality or cross-integrated services require the exchange of user information.

• To law enforcement or governmental agencies, in response to subpoenas, legal process, or to comply with applicable laws and regulations.

• To third parties in connection with a corporate merger, acquisition, asset sale, restructuring, or other change of ownership.

• To protect the safety, rights, or property of AppraisalFlo, our users, or the public, as required or permitted by law.

Any such sharing is conducted in accordance with applicable law and only for the purposes explicitly outlined in this Policy.

5. Data Retention
 

AppraisalFlo retains your Personal Information for as long as your account remains active and as necessary to fulfill our contractual, legal, regulatory, or internal audit obligations. When Personal Information is no longer needed, it is securely deleted or anonymized in accordance with industry standards.
 

Please note that backup copies and archival data may persist for a limited time even after deletion requests, due to system integrity practices and disaster recovery protocols.
 

6. Security
 

AppraisalFlo employs a variety of industry-standard physical, administrative, and technical safeguards to protect your Personal Information against unauthorized access, use, or disclosure. These measures include encrypted transmission (SSL), access controls, routine system scans, audit trails, and regular security assessments.

Despite our efforts, no platform can guarantee absolute data security. You are responsible for maintaining the confidentiality of your login credentials and ensuring that access to your account is appropriately managed.

7. Children’s Privacy
 

The AppraisalFlo Platform is intended for use by individuals who are at least 18 years old. We do not knowingly collect Personal Information from children under the age of 13. If you believe a child has submitted information to us in violation of this policy, please notify us immediately at support@appraisalflo.com.
 

8. Access, Corrections, and User Rights
 

You may access or update your Personal Information at any time by logging into your account or contacting our support team. If you believe any information we hold is inaccurate or incomplete, you are encouraged to request corrections.

You may request deletion of your Personal Information by contacting support@appraisalflo.com. Please note that deletion requests may be subject to limitations if we are required to retain data for legal, audit, or business continuity purposes.

 

9. Your Choices
 

You may choose not to provide certain Personal Information, but doing so may limit your ability to use certain features of the AppraisalFlo Platform. You may also opt out of receiving promotional communications by following unsubscribe instructions included in such messages or contacting us directly.

If your privacy preferences change, we will make reasonable efforts to update your account accordingly, but cannot guarantee immediate effect due to system caching or archival protocols.

10. Changes to This Privacy Policy
 

AppraisalFlo reserves the right to modify this Privacy Policy at any time. Any changes will be posted to this page with an updated effective date. Your continued use of the AppraisalFlo Platform following the posting of updates constitutes your acceptance of those changes.

We encourage you to review this page periodically to stay informed about how we are protecting your information.

11. Contacting Us
If you have any questions, concerns, or complaints regarding this Privacy Policy or our data practices, you may contact us using the details below:

AppraisalFlo, LLC
📧 support@appraisalflo.com