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AppraisalFlo Privacy Policy

Privacy Policy

Privacy Policy
 

Effective Date: July 18, 2026
Last Updated: July 18, 2026

AppraisalFlo, LLC (“AppraisalFlo,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the information entrusted to us.

This Privacy Policy explains how we collect, use, maintain, disclose, and protect information in connection with our websites, software applications, communications, and related products and services collectively referred to as the “AppraisalFlo Platform.”
 

The AppraisalFlo Platform includes the website located at www.appraisalflo.com, AppraisalFlo-hosted applications and portals, mobile-accessible services, integrations, communications, and other related services provided by AppraisalFlo.

This Privacy Policy applies to individuals and organizations that interact with AppraisalFlo, including customers, authorized users, lenders, appraisal management companies, appraisers, inspectors, vendors, borrowers, property owners, property contacts, and other individuals involved in appraisal, valuation, or property inspection transactions.


1. Our Role in Processing Information

AppraisalFlo provides technology used to facilitate appraisal, valuation, property inspection, vendor management, workflow management, communications, and related services.

Depending on the circumstances, AppraisalFlo may collect and process information:

  • Directly from individuals who use or interact with the AppraisalFlo Platform;

  • On behalf of organizations that use AppraisalFlo, such as lenders, appraisal management companies, valuation providers, and other customers;

  • From appraisers, inspectors, vendors, and other professionals participating in an assignment;

  • Through integrations with authorized third-party systems and service providers; or

  • From information provided in connection with an appraisal, valuation, or property inspection order.

When AppraisalFlo processes Personal Information on behalf of a customer, that customer may control how the information is collected and used. In those circumstances, the customer’s own privacy policies and legal obligations may also apply.

2. Information We Collect

2.1 Account and Business Information

When you register for or use the AppraisalFlo Platform, we may collect information such as:

  • Name;

  • Business or company name;

  • Job title or professional role;

  • Email address;

  • Telephone and mobile phone numbers;

  • Mailing or business address;

  • Username and account credentials;

  • Professional license or credential information;

  • Company affiliations;

  • Account preferences; and

  • Other information necessary to establish or administer an account.

We may also collect business information such as company size, industry, service areas, licenses, qualifications, products, services, and other information relevant to use of the AppraisalFlo Platform.
 

2.2 Appraisal, Valuation, Inspection, and Order Information

The AppraisalFlo Platform processes information necessary to facilitate appraisal, valuation, inspection, and related transactions.

Depending on the nature of an assignment, this information may include:

  • Property addresses and property-related information;

  • Borrower, property owner, occupant, or property contact names;

  • Email addresses and telephone numbers;

  • Loan or transaction-related identifiers;

  • Lender, client, or appraisal management company information;

  • Appraiser, inspector, and vendor information;

  • Assignment and scheduling information;

  • Appointment dates and availability;

  • Communications related to an assignment;

  • Documents, photographs, reports, appraisal files, inspection files, and supporting materials;

  • Order status and workflow information; and

  • Other information necessary to complete or administer an appraisal, valuation, or inspection assignment.

Some of this information may be provided to AppraisalFlo by our customers or integrated systems rather than directly by the individual to whom the information relates.
 

2.3 Billing and Payment Information

When payments or financial transactions are processed through the AppraisalFlo Platform, we may collect or process billing-related information such as:

  • Billing names and addresses;

  • Transaction amounts;

  • Payment status;

  • Invoices and payment history;

  • Bank or payment account information; and

  • Payment card information.

Payment information may be processed by third-party payment processors acting on our behalf. Depending on the payment method and system configuration, AppraisalFlo may not directly store complete payment card or banking credentials.


2.4 Communications and Support Information

We may collect information when you communicate with AppraisalFlo or communicate through functionality provided by the AppraisalFlo Platform.

This may include:

  • Emails;

  • Text messages;

  • Support requests;

  • Chat or messaging communications;

  • Notes and comments associated with an order;

  • Customer service interactions;

  • Feedback; and

  • Other communications relating to an account, assignment, or service.

We may maintain records of these communications for customer service, operational, security, compliance, dispute-resolution, and recordkeeping purposes.


2.5 Mobile Numbers and SMS Messaging Information

AppraisalFlo may collect mobile telephone numbers from users, borrowers, property contacts, appraisers, inspectors, vendors, and other individuals involved in an appraisal, valuation, or property inspection transaction.

When an individual elects to receive SMS or text messages from AppraisalFlo, we may collect and maintain information related to that consent, including:

  • Mobile telephone number;

  • Date and time of consent;

  • Method and source through which consent was provided;

  • Applicable account, assignment, or order information;

  • The version of the consent disclosure presented;

  • Opt-in status;

  • Opt-out status;

  • Messaging preferences; and

  • Records reasonably necessary to document consent and messaging activity.

AppraisalFlo may use SMS messaging for non-marketing, transactional, operational, and customer care communications, including:

  • Appraisal or inspection scheduling;

  • Appointment requests and confirmations;

  • Appointment changes;

  • Introductions between property contacts and assigned appraisers or inspectors;

  • Assignment notifications;

  • Order-related updates;

  • Communications related to active appraisal or inspection assignments; and

  • Other service-related communications.

Message frequency varies depending on account, appraisal, inspection, assignment, and order activity. Message and data rates may apply.

Consent to receive SMS messages is voluntary and is not a condition of purchasing goods or services or receiving appraisal, valuation, or inspection services.

Additional information regarding AppraisalFlo’s SMS program is provided in Section 6 of this Privacy Policy and in our SMS Terms and Conditions.


2.6 Technical, Device, and Usage Information

When you access or use the AppraisalFlo Platform, we may automatically collect certain technical and usage information, including:

  • Internet Protocol address;

  • Browser type;

  • Operating system;

  • Device identifiers;

  • Device type;

  • Referring URLs;

  • Pages or features accessed;

  • Login and access times;

  • Session information;

  • Interaction and usage history;

  • Log files;

  • Error reports;

  • Crash or diagnostic information; and

  • Security-related events.

We use this information to operate, secure, maintain, troubleshoot, analyze, and improve the AppraisalFlo Platform.


2.7 Cookies and Similar Technologies

AppraisalFlo may use cookies, session identifiers, and similar technologies to:

  • Authenticate users;

  • Maintain login sessions;

  • Remember preferences;

  • Provide platform functionality;

  • Improve performance;

  • Analyze usage;

  • Detect security threats; and

  • Improve the user experience.

You may be able to control cookies through your browser settings. Disabling certain cookies may limit or prevent some AppraisalFlo Platform functionality.


2.8 Information Received From Third Parties and Integrations

AppraisalFlo may receive information from customers, service providers, business systems, data providers, integration partners, and other third-party sources when necessary to provide requested services.

For example, an appraisal management company or lender may provide AppraisalFlo with information necessary to establish and process an appraisal order, including borrower or property contact information.

We may also receive or exchange information through integrations with systems authorized by our customers.

3. How We Use Information

AppraisalFlo may use information for purposes including:

  • Providing and operating the AppraisalFlo Platform;

  • Creating and administering accounts;

  • Processing appraisal, valuation, and inspection assignments;

  • Facilitating communication between authorized participants;

  • Coordinating inspection scheduling and appointments;

  • Managing appraisers, inspectors, vendors, and assignments;

  • Processing payments and billing;

  • Providing customer support;

  • Delivering transactional and operational communications;

  • Sending account, service, security, and assignment notifications;

  • Maintaining audit trails and business records;

  • Authenticating users and controlling access;

  • Detecting, investigating, and preventing fraud, abuse, or security incidents;

  • Maintaining system performance and reliability;

  • Troubleshooting technical issues;

  • Developing and improving products and services;

  • Performing analytics and internal reporting;

  • Enforcing contracts, policies, and terms;

  • Complying with legal, regulatory, contractual, and audit requirements; and

  • Protecting the rights, property, security, and safety of AppraisalFlo, our customers, our users, and others.

AppraisalFlo may also use anonymized, de-identified, or aggregated information for analytics, reporting, product improvement, research, and other legitimate business purposes when that information cannot reasonably be used to identify an individual.

4. Email, Marketing, and Other Communications

AppraisalFlo may use email addresses and other contact information to provide:

  • Transactional communications;

  • Account notifications;

  • Assignment notifications;

  • Security alerts;

  • Service announcements;

  • Customer support communications; and

  • Other communications related to use of the AppraisalFlo Platform.

Where permitted by law and appropriate consent has been obtained, AppraisalFlo may also send marketing or promotional communications.

Recipients may unsubscribe from promotional email communications using the unsubscribe instructions included in those communications or by contacting us at support@appraisalflo.com.

Consent to AppraisalFlo’s appraisal and inspection SMS program does not constitute consent to receive unrelated marketing or promotional text messages.

5. How We Share and Disclose Information

AppraisalFlo does not sell or rent Personal Information.

We may disclose Personal Information when reasonably necessary to operate our business, provide requested services, fulfill an assignment, comply with legal obligations, or protect legitimate interests.


5.1 Customers and Authorized Participants

Information may be shared with parties authorized to participate in an appraisal, valuation, inspection, or related transaction, including:

  • Lenders;

  • Appraisal management companies;

  • Clients;

  • Appraisers;

  • Inspectors;

  • Vendors;

  • Property contacts; and

  • Other authorized participants.

Information is shared only as reasonably necessary to facilitate the applicable service, transaction, assignment, workflow, or communication.


5.2 Service Providers

We may provide information to service providers that perform services on our behalf, including providers of:

  • Cloud hosting;

  • Data storage;

  • Communications and SMS delivery;

  • Email delivery;

  • Payment processing;

  • Security;

  • Analytics;

  • Software infrastructure;

  • Technical support;

  • Mailing and document delivery; and

  • Other operational services.

These providers are permitted to process information only as necessary to provide services to AppraisalFlo and are subject to applicable contractual, confidentiality, and data protection obligations.


5.3 Integrations and Customer-Directed Services

The AppraisalFlo Platform may integrate with third-party applications, platforms, data services, and other systems.

When a customer enables or directs an integration, AppraisalFlo may exchange information with that system as reasonably necessary to provide the requested functionality.

Use of information by an independent third-party service may also be governed by that third party’s privacy policy and terms.


5.4 Legal and Regulatory Disclosures

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law or regulation;

  • Respond to a subpoena, court order, warrant, or other lawful legal process;

  • Respond to a valid request from a governmental or regulatory authority;

  • Investigate fraud or illegal activity;

  • Enforce our agreements or policies;

  • Protect the rights or property of AppraisalFlo or others; or

  • Protect the safety and security of our users, customers, systems, or the public.


5.5 Business Transactions

Information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, change of control, bankruptcy, or similar corporate transaction.

Any successor organization receiving Personal Information will remain subject to applicable privacy obligations governing that information.


5.6 Mobile Information and SMS Consent

AppraisalFlo does not sell, rent, share, or otherwise provide mobile telephone numbers, SMS opt-in information, or SMS messaging consent to third parties or affiliates for their marketing or promotional purposes.

Mobile information may be processed by service providers acting on AppraisalFlo’s behalf when necessary to operate and deliver AppraisalFlo’s messaging services. Such providers may use the information only as necessary to provide services to AppraisalFlo and are subject to appropriate contractual, confidentiality, and data protection obligations.

Mobile information may also be used or disclosed as reasonably necessary to facilitate the appraisal, valuation, or inspection service requested by or on behalf of the individual, or when disclosure is required by law.

Text messaging originator opt-in data and consent will not be shared with third parties or affiliates for their independent marketing or promotional purposes.

SMS consent is specific to the messaging program for which it was provided and will not be sold or transferred to another party for that party’s independent marketing or promotional use.

6. SMS and Text Messaging

AppraisalFlo provides optional SMS communications relating to the AppraisalFlo Platform and appraisal, valuation, and property inspection services.

Individuals may opt in through a consent mechanism provided by AppraisalFlo, such as an online form or account setting.

Where web-based consent is used, individuals are presented with an affirmative consent option before enrollment in the applicable SMS program.

SMS communications may include:

  • Appraisal or inspection scheduling;

  • Appointment requests;

  • Appointment confirmations and changes;

  • Order-related notifications;

  • Assignment notifications;

  • Introductions or communications involving assigned appraisers or inspectors; and

  • Other transactional, operational, or customer care communications relating to an active assignment or use of the AppraisalFlo Platform.


Message Frequency

Message frequency varies depending on account, assignment, appraisal, inspection, and order activity.


Message and Data Rates

Message and data rates may apply depending on your mobile carrier and service plan.


Opting Out

You may opt out of SMS communications at any time by replying STOP to an AppraisalFlo text message.

After an opt-out request is processed, you will no longer receive messages from the applicable SMS program except as permitted or required to confirm your opt-out.


Help

You may reply HELP for assistance or contact:

support@appraisalflo.com


Voluntary Consent

Consent to receive SMS messages is voluntary and is not a condition of purchasing goods or services or receiving appraisal, valuation, or property inspection services.

Declining or withdrawing SMS consent does not prevent an individual from receiving necessary communications through other available channels.

Additional terms governing SMS communications are available in AppraisalFlo’s SMS Terms and Conditions.

7. Data Retention

AppraisalFlo retains Personal Information for as long as reasonably necessary to:

  • Provide services;

  • Maintain active accounts;

  • Fulfill contractual obligations;

  • Complete or document appraisal and inspection transactions;

  • Maintain business and audit records;

  • Meet legal or regulatory requirements;

  • Resolve disputes;

  • Enforce agreements;

  • Maintain security; and

  • Protect AppraisalFlo’s legitimate business interests.

Retention periods may vary depending on the type of information, the nature of the relationship, customer instructions, contractual requirements, and applicable law.

AppraisalFlo may retain records of SMS consent, opt-in and opt-out activity, messaging preferences, and related communications for as long as reasonably necessary to administer our messaging programs, demonstrate compliance, resolve disputes, and maintain appropriate records.

When Personal Information is no longer reasonably necessary, it may be deleted, anonymized, or securely disposed of in accordance with our data retention practices.

Backup, disaster recovery, audit, or archival copies may persist for a limited period after information is deleted from active systems.

8. Information Security

AppraisalFlo uses administrative, technical, and physical safeguards designed to protect Personal Information from unauthorized access, acquisition, disclosure, alteration, loss, or misuse.

Depending on the system and information involved, safeguards may include:

  • Encryption during transmission;

  • Access controls;

  • Authentication controls;

  • Role-based permissions;

  • Logging and audit trails;

  • Network and application security measures;

  • Security monitoring;

  • Vulnerability management;

  • Backup and recovery procedures; and

  • Administrative security practices.

No method of transmission, storage, or information security can guarantee absolute security. Users are responsible for safeguarding their account credentials and promptly notifying AppraisalFlo of suspected unauthorized access.

9. Your Privacy Choices and Rights

Depending on your relationship with AppraisalFlo and applicable law, you may have the right to request:

  • Access to Personal Information about you;

  • Correction of inaccurate Personal Information;

  • Deletion of certain Personal Information;

  • Information regarding how Personal Information is used;

  • Withdrawal of certain consents; or

  • Other rights provided under applicable privacy law.

Requests may be submitted to:

support@appraisalflo.com

AppraisalFlo may need to verify your identity before processing a request.

When AppraisalFlo processes information solely on behalf of one of our customers, we may direct your request to the applicable customer because that organization may be responsible for determining how the information is handled.

Certain information may be retained when necessary to comply with legal, regulatory, contractual, security, audit, recordkeeping, or other legitimate obligations.


9.1 Communication Preferences

You may unsubscribe from promotional email communications by following the unsubscribe instructions contained in the applicable message.

You may opt out of SMS communications by replying STOP.

Transactional or service-related communications that are necessary to administer an account, provide a requested service, maintain security, or fulfill legal obligations may continue through appropriate non-SMS channels when necessary.

10. Children’s Privacy

The AppraisalFlo Platform is intended for business, professional, and transaction-related use and is not directed to children under the age of 13.

AppraisalFlo does not knowingly collect Personal Information directly from children under 13 through services directed to children.

If you believe that a child has provided Personal Information to AppraisalFlo inappropriately, please contact us at support@appraisalflo.com.

11. Third-Party Websites and Services

The AppraisalFlo Platform may contain links to or integrations with third-party websites, applications, products, or services.

AppraisalFlo is not responsible for the independent privacy practices of third parties.

We encourage users to review the privacy policies and terms applicable to third-party services before providing information directly to them.

12. Changes to This Privacy Policy

AppraisalFlo may update this Privacy Policy periodically to reflect:

  • Changes in our services;

  • Changes in our information practices;

  • New technologies or functionality;

  • Legal or regulatory developments; or

  • Other operational requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Material changes may also be communicated through the AppraisalFlo Platform or by other appropriate means when required.

We encourage users to review this Privacy Policy periodically.

13. Contact Us

Questions, concerns, or requests regarding this Privacy Policy or AppraisalFlo’s privacy practices may be directed to:

AppraisalFlo, LLC
Email: support@appraisalflo.com
Website: www.appraisalflo.com

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